Pestle analysis for Crowne Plaza Hotels in UK Essay

Pestle abridgment for Crowne Plaza Hotels in UK - Essay ExampleCurrency fluctuations are commonalty but with the Euro being the common currency all over atomic number 63, it provides some stability. The economic condition is stable. The hospitality sector can work 236,000 jobs in the next five years (Nand, 2011). The sector is a major contributor to the UK economy as it generates 8 percent of the total employment (BHA, 2010). The nation has the highest GDP plowth rates in Europe (Crown, 2011). The UK economy shows a turn for the better after the recession but there is still unretentive to medium term risks of a robust economy (PWC, 2010).UK is the gateway to Europe and has the worlds star largest market the European nitty-gritty at its doorstep (Crown, 2011). The average weekly household expenditure on restaurant and hotels was approximately 40 in 2007 (Dugmore, 2010). However, consumers are price conscious and it would be difficult to amplification average achieved room ra te (eHotelier, 2008). Moreover, the domestic business market has shrunk both in terms of vacant holidays and corporate travel. Not much of occupancy growth expected in 2011 (PWC, 2010). Consumer spending is expected to grow but could be impacted by higher taxes.The sector uses multimedia technologies to enhance productivity and amend business opportunities. It is now an indispensable tool for all business functions from production to marketing (Sigala, Airey, Jones & Lockwood, 2001). As contest intensifies employees are required to demonstrate their ability to use and create knowledge from the information gathered. Thus, hotels have to be equipped with the latest information system and must have a strategy and process in place to use the information gathered. Online reservation system enhances advance bookings from across the globe.The government has raised the shelter Added Tax (VAT) rate in the United Kingdom to 20% which is the highest in the hotels in the European Union (Nan d, 2011). This could