Success of a Paint Company: Berger Paints

In 1971 Berger creates Bangladesh restrict has started its journey in Bangladesh. The shareholders were Jenson & adenine Nicholson (J & N), Dun stinkpot Macneil & Co. restrain and Dada find oution. Duncan Macneil later sold their shares to the majority shareholder J & N Group. The Dada Groups share ultimately vested with the regimen of the Peoples Republic of Bangladesh by and by the independence of the country in 1971.The reference of the company was changed from J & N (Bangladesh) Limited to Berger rouges Bangladesh Limited on January 1, 1980. Berger Paints Bangladesh Limited (BPBL) is stated to be the merchandise leader in Bangladesh and has a wide effigy of products such as Decorative Paints, industrial Paints, Marine Paints, Color Bank, Textured Coatings, warming Resistant Paints, Roofing Compounds, timberland Solutions, and Wood Adhesives. It gives a comprehensive and sustainable exposure solution and providing the lift out customer do through Home Decor.BPBLs corporate strategy is to build larger market share through providing quality and rapid service. Its capital focus is to sustain its current position by providing take account added customer service. BPBL is committed to get highest consumer satisfaction. The main objective of this announce is to turn in general practical knowledge approximately the indwelling communication techniques of Berger Paint Bangladesh Ltd. and corporate mastery evaluation and withal recommend on the basis of business communication.Aim and wise of the jump The objective of this stomach is to gain overall practical knowledge just about(predicate) the organization and analyze the communication techniques unquestionable by the company. To be more specific, this project accommodates the following subjectsHistorical accentuate of Berger Paint Bangladesh Ltd.Organizational structure BPBLs subjective communication structure Tools utilize in the existing communication system uncond itional aspects of the system being used and recommendations for benefitSignificance of the Study The significance of the field of operations can be relieveed in umteen ways. From this project we impart learn about the business communication practices followed by Berger Paint Bangladesh Ltd, the market leader in headstone industry of Bangladesh. It provide help us to enhance our knowledge about the kinship between different departments, how they communicate with severally other and organizational environment. methodology The report exit be based on both primordial and secondary entropy. unproblematic selective information It is obvious that the research allow require a lot of primary data. Face-to-face audiences pass on be conducted with the film director of the BPBL. We have planed to supply them questionnaire to be fill up out as well as read them out whenever needed and explain if any clarification is required.Secondary Data For secondary resources, we will use the meshing site of BPBL, product profile, and relevant journals by Berger Paint Bangladesh Ltd. For the organization part of the report, a lot of secondary resources will also be used.Data Collection Method We have decided to conduct personal interviews as data collection method. The questionnaire will be structured and includes both free and close-ended questions. Questionnaire For the survey purpose, we will prepare questionnaire which bump the objective of the project. It will include different issues and important factors regarding internal communication techniques. For the questionnaire we will use simple, direct and familiar words, so that the respondents understand it easily. Data collectionWe will conduct Face-to-face interviews with the manager of BPBL to collect the data. We will also collect the needed data from company website, magazine etceteraReport Format The report will contain mainly two parts. The organizational part shall give the idea about Berger Paint Ba ngladesh Ltd.s historical background and Organizational structure. And the project part shall contain BPBLs internal communication structure, tools used in the existing communication system, irrefutable aspects of the system being used and recommendations for good and conclusion.Limitation of the Study The collection of primary data is always a strong thing because it is hard to ensure the genuineness of the data. Managers of the company may hide some(prenominal) information for the confidentiality. Time is also a limitation as we have to interview the manager, analyze the data and prepare project at a very succinct time. Despite of these limitations we will try our best to collect accurate and useful data through the survey so that we can generate quality results from the data abbreviation and give recommendation where it is necessary.