Meru Cabs: A spectacular growth story Essay

About Meru CabsMeru Cabs, operating in four metros of the country has popularised and boosted the concept of radio cabs.Today almost 70 per cent of our passengers say that they travel by Meru instead of calling it a taxi and this is what has been our focus. Gavin Dabreo, VP-Sales & adenosine monophosphate commercialiseing, Meru CabsMeru now runs a fleet of 5,000 taxis in Mumbai, Bangalore, Hyderabad and Delhi and has 700 employees. The partnership has a top line of Rs 350crores (76mn USD) -> assets on roads.The company plans to invest $ one hundred million and aims to generate $500 million revenue in five-spot years.Merus Operational Sub ProcessesCustomer acquisitionBooking worryCab DeliveryService DeliveryMeru Cabs Competition Analysisdodge Map for Meru CabsTechnology & Development ChallengesORACLE ERP Back-end system & Siebel CRMCompetitive RivalryInternal organizational ChallengesChallenges from Suppliers & BuyersGrowth and dominance ChallengesConslusionMeru cabs is doing a lot to survice in the marketplace to maintain its positions in the markets. topicGrowth and Potential ChallengesTable of ContentsAC 1.2 process conglomerate in strategical market4Segment the market4Profile the market segments4Develop a market segment marketing outline4Situational Analysis4 marketing Objectives5 market placeing Strategies5How to Use a Strategic Marketing5AC 1.3 links between strategic marketing and corporate strategy5 Corporate strategy5Strategic marketing.5Links6AC 2.1 marketing tool for jaguar car7Marketing mix 4p7PRODUCT7PROMOTION7 worth8PLACE8PEST analysis8SWOT analysis9Strengths9Weaknesses9Opportunities9Threats10AC 2.3 Current customer relationship marketing by the jaguar car company10 Email10 cry out10Book a test drive11 tie-in with a dealer11Keep informed11AC 1.2 process involved in strategic marketing for JaguarThe strategic marketing process typically has three stagesSegment the market* geographical* Demographic* Psychographic* BehaviorProf ile the market segments* Revenue potential* Market share potential* Profitability potentialDevelop a market segment marketing strategy* Market leader or produce line extension* Mass marketing or targeted marketing* take on or indirect salesAfter analyzing market segments, customer interests, and the barter for process, its time to create the strategic marketing plan.The strategic marketing plan document usually includes Situational AnalysisWhere is the company now?* Market Characteristics* Key Success Factors* Competition and Product Comparisons* Technology Considerations* Legal environs* Social Environment* Problems and OpportunitiesMarketing