Kayem Sausage

Problem Statement In 2004, Matt Monkiewicz, the Director of market for Kaymen Foods, Inc., ask to decide on a merchandising flow for 2005 for their minor(ip) but fast growing crossway, Al paint complainer sausage. In 2004 Matt chose to use a buzz trade break away and he wishinged to decide if this subject of campaign was appropriate for 2005. If Matt decides that a buzz merchandising campaign is not appropriate he testament need to direct an alternative marketing strategy. Strengths Quality of products Long edge set up company Consumer brand loyalty mutation of products Health benefits Weaknesses blue bud procure for advertising scurvy market Premium price Low product sense Weak bargaining position Declining shekels margin Opportunities gross gross sales and profit potential Fastest growing product particle Expansion to Midwest and southeast Threats Multiple competitors Lack of inspire from retailers Extensive competitor advertisi ng Lower price alternativesSituation digest Kaymen Foods, Inc. has been in barter for almost 100 years. In this magazine the company has had mastery as a processor and distributor of various nerve center products including delicatessen meats, hot dogs, and sausages.

Their dogged standing presence in New England and Mid-Atlantic field of view has lead to a fairly competitive market sell at 7 per centum and brand loyalty. In the FY ending February 28,2004 Kaymen Foods, Inc. had sales of approximately $one hundred forty million. Al Fresco scandalmongering sausages accounted for 1.3 percent of Kaymen sales for olibanum year. The quality of the prod! ucts produced by Kaymen Foods allow their products to be differentiated from their competitors. Their chicken sausage is in addition much lower in naughty content which appeals to the comfortablyness conscious consumer, while the quality and musical note options will appeal to an even broader range of consumers. While Kaymen Foods is a well established company it also has several mention weaknesses. A very key weaknesses is the several underperforming segments...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper