How does films Crash, The Amistad and American History X describe and Essay

How does films Crash, The Amistad and American History X describe and debate integration in America today - Essay Example Naturally, racism itself is a complex term due to the fact that it is not one-sided or attributable to a singular group. The fact remains, as will be mentioned within this analysis, that racism easily crosses lines of color and can exhibit itself in a number of situations. As a means of analyzing such question, the author of this brief essay will analyze the way that three films represent the issues associated with racism: â€Å"Crash†, â€Å"Amistad†, and â€Å"American History X†. The first of the films which will be analyzed, entitled â€Å"Crash†, is perhaps the most complex analysis of racial issues within society. This is affected by the fact that rather than merely introducing the issue of race and expounding upon it within the story line, the filmmaker uses race and its interpretation between the various groups represented as vehicle of plot development and exploration. Moreover, by seeking to defined race and racism within the context of each of the different groups represented, white, black, and Latino, the viewer is made distinctly aware of the fact that a simple and convenient understanding of racism as being one-dimensional is not sufficient to comprehend the realities that are represented. This multidimensional representation of racism is useful due to the fact that society and filmmakers have traditionally only represented the issue from a given perspective (Sharma 2010). However, by representing the issue in a way that shows the give and take nature of race and racism within the society, the viewer is able to notice how traditional understandings of racism are ultimately encouraged and propagated by the views that â€Å"others† hold with relation to the topic. Accordingly, the second film that will be discussed, â€Å"Amistad†, relates the story of a slave uprising aboard a slave ship bound for the United States. This particular film represents well represents the moral bankruptcy of the practice of slavery as well as

Evaluate the Role of Market Research in the Decision Making Process of Essay

Evaluate the Role of Market Research in the Decision Making Process of an Organisation - Essay Example Mostly, the firm undertakes a study of a small sector of the population and the data collected represents the entire population. For example, married women who work in Bristol and are between the ages of 30-45 can be used to represent all urban women who work in the United Kingdom. The Role of Market Research in the decision making process of an organization In order to reach and appeal to the target market, organizations utilize strategies that enhance the success of their activities in the market. For example, Arbitron conducted market research that indicates people who frequently attend movies say that commercials on television cannot be termed more acceptable than commercials aired before the start of the movie. 53% of people who frequent cinema halls find movie advertising more acceptable; only 46% contend that television advertising can be termed as acceptable. The research also indicated that 59% of people who attend movies remember the commercials they watched on the screens before the start of the movies (Wiley 2012, p. 4). The study also indicated that advertising using cinema can be regarded as the best way of connecting with the younger generation. Movie theaters’ adverts reach 124 million people or 45 percent of Americans from the age of 12 years. 67% percent of adults between the ages of 18 and 24 years frequent movie theaters in every 30 days. The collection of such data during market research plays an essential role in informing the decision making process of an organization (Wiley 2012, p. 4). In the decision making process of an organization, market research plays a number of roles. First, market research contributes significantly to the marketing system, especially in the marketing intelligence feedback process. It provides management with data regarding the effectiveness of the marketing mix that the organization relies on in the market. Based on this, an organization will be in a position to identify the necessary changes that ought to be made in the marketing mix. In addition, market research plays a crucial role when the organization wants to explore new opportunities available in the market. This is accomplished through new product research, which enables an organization to make decisions on how to structure the product to meet the demands of the customers. For example, an organization makes decisions on branding and packaging of the products (McDaniel & Gates 1998, p. 5). Another role of market research in decision making emanates from the crucial role that it plays in helping the management understand the needs of the customers. In the modern world, market research provides many organizations with the necessary knowledge on the customers' needs. As a result, the organization will be in a position to make decisions that will enhance the retention of customers and customer loyalty. Consequently, this will lead to job satisfaction and employee retention as employees becomes effective while serving loyal custo mers (McDaniel & Gates 1998, p. 7). Statistics in a study conducted by Bain and Company indicates that a reduction in the rate of customer defection can boost the profits by 25 percent up to 95 percent. Apart from assisting the organization to understand the ne

The Bill of Rights Research Paper Example | Topics and Well Written Essays - 500 words

The Bill of Rights - Research Paper Example Origins of Bill of Rights Delegates from thirteen new American states drafted the Constitution in 1787 (U.S. Department of State). It provided the â€Å"blueprint† on the structure and functions of the government, but lacked a specific outline of human rights (Department of State). Virginia delegate George Mason stressed in one of his writings: â€Å"The Eyes of the United States are turned upon this Assembly and their Expectations raised to a very anxious Degree† (U.S. National Archives and Records Administration [NARA]). Mason wrote the Virginia Declaration of Rights that inspired Thomas Jefferson in preparing the Declaration of Independence. Mason left the convention very dissatisfied, because it lacked a declaration of rights (NARA). Soon, George Mason's opinions affected the assembly and a heated discussion on the Bill of Rights began. When James Madison first wrote the amendments to the Constitution, which constituted the Bill of Rights, he depended a great deal o n the Virginia Declaration of Rights. The Bill of Rights represents the authoritative statement of many American of values: â€Å"the idea that the individual is prior to and takes precedence over any government† (NARA; Zinn).

International Cooperation to Save Aral Sea Article

International Cooperation to Save Aral Sea - Article Example This has beena source of health problems among the residents (Circle of Blue | WaterNews ). As a response, the UN Secretary General Ban Ki-moon asks for an international cooperation, particulay involving the regional leaders of Central Asia, however this call has faced several oppositions especially to the proposed hydroelectric power plant in Tajikistan. Calls for regional and international cooperation to support environmental policies have never been easy; whether it is a climate change or other environmental issues. Culprits have never been kind enough to take responsibilities. Even in this case, Uzbekistan has not shown any sign of voluntary effort to save the sea. The United Nations should serve as the parent organization of all the countries and is just fitting to take the initiative. However, what we lack right now is the international environmental law that will cover such issues. Economists have also been in the pursuit of viable solution, particularly solutions that support the individual interest of the states. If we have such type of solution and strong environmental laws, international cooperation will be much more easier.

Challenges in Managing Talent - Part II Assignment

Challenges in Managing Talent - Part II - Assignment Example It is therefore very important that even if changes will take place, stakeholders will always plan into the long term rather than looking at only immediate needs of the organization. Dear friend, indeed all areas of your presentation are very discerning. However, one area I would like to emphasize on most has to do with the implication for changes to talent management functions within the organization. I have a very strong personal feeling that whatever the outcome with the changes turns to be depends on what goes into the implementation of the change. It was therefore very refreshing to read that you share this same opinion. Based on what has been studied in literature, quote (year) posited that there is nothing like an outright right or wrong change to talent management functions. This is because there are times that changes will certainly be required to fill vacant positions. With this assertion in mind, I will base on personal experience from my workplace where changes at the finance department failed but that at the public relations succeeded to state that, where there is poor planning for changes, the implications are always

Reading Comprehension Essay Example for Free

Reading Comprehension Essay Reading comprehension is a valuable and necessary tool in the learning process. It allows the reader to expand his vocabulary, understand the text he is reading, and use various strategies as he might need them in order to improve learning. It is necessary because it shapes the readers understanding of ideas and words. It assists his ability to make sense of ideas and concepts. It can even affect various parts of public life, such as the political arena. In assessing the readers state of reading comprehension, there are three levels: literal, interpretive, and applied. If the reader is not satisfied with his own level of reading comprehension, all is not lost. There are means by which to improve it. These include growing ones vocabulary, utilizing multiple senses, and changing ones reading speed. All of these tools serve to advance the learning process. In order for one to understand the value reading comprehension possesses, one must first understand what it is. Reading comprehension is â€Å"the process of understanding or making meaning when reading† (Elish-Piper, 2010). The reader can use what he knows to get a grasp of the material he is reading. For example, a large vocabulary—understanding the meanings of many words—can help someone understand a wide variety of texts. The text can usually be placed into a specific category. For example, a novel about an unsolved crime would be in the category of a mystery. The reader can then place the text into a proper context. For the purposes of our mystery novel, it could be for the readers own enjoyment, or perhaps an assignment for a college course. Elish-Piper asserts that â€Å"when the reader is able to connect these three key components,† it is much easier for that person to comprehend what he is reading. If the reader needs to, he can use strategies to help comprehend the text better. Elish-Piper also gives ideas for those strategies. With our mystery novel example, the reader could identify the â€Å"basic elements† of the story, which are present with any novel. These include plot, setting, and the main characters. Putting ones self in the position of characters in the text could also help. Asking questions periodically is also a positive way of self-checking for knowledge and comprehension of the text. One might ask why this comprehension is so important. The very definition of reading comprehension serves to help answer that question. If the reader does not understand what he is reading, he probably is not gaining anything from it. It would be tantamount to staring at a book written in a foreign language. Learning does not happen by osmosis; it happens through understanding. It also allows us to make sense of ideas and concepts. The wider the variety of texts one has read and comprehended, the more knowledge that person has gained. A person with increased knowledge, therefore, understands more ideas and concepts than he did before. This can impact a wide variety of areas. It can even effect areas of public policy. Politicians pass laws, and these laws are (obviously) comprised of words. In order for these leaders to understand how their legislation will affect their intended group, they have to understand what they are writing and reading. Beyond this, policy itself is sometimes designed to shape the practice of education—and thus reading comprehension itself. Over the past years, policy makers have utilized â€Å"assessment data† in the various field of education, including reading comprehension, for â€Å"education purposes† (Moskowitz Stephens, 2004). In supplement to policy makers, educators have their own views on reading comprehension. There are three levels of reading comprehension (Gambrell, Morrow, Pressley, 2007). The first level is â€Å"literal. † Literal reading comprehension is the understanding of the base of what is in the text. It is the most basic level and includes items that are generally not left up to interpretation. These can include names, dates, places, and the like. The second level of reading comprehension is â€Å"interpretive. † This type of reading comprehension is not concerned so much with what is actually present, but rather, what one can gather. Reading between the lines and drawing from the readers own knowledge, and answering subjective questions, helps. Finally, the third and most advanced level of reading comprehension is â€Å"applied. † Bluntly, this level allows the reader to utilize what is present in the text, make sense of it using context clues, and then using the knowledge gained to learn and understand concepts and ideas outside the scope of the text at hand. Perhaps the reader is not satisfied with his level of reading comprehension. All is not lost; there are means to improve. The most obvious way to improve reading comprehension is to grow ones vocabulary. It is never too late to learn new words. However, there is more that one can do than the obvious. Using multiple senses is an out-of-the-box way to understand new material. Combining visual and auditory senses is a helpful way to increase comprehension (Woolley, 2010). The reader can use his imagination to set the scene in the text and then read the text aloud or listen to an audio book. Making an outline of the crucial points of the text and then reading that aloud is another way to reiterate key points. Moreover, reading slowly with a purpose as opposed to reading for speed is another way to be sure the reader understands details (Newkirk, 2010). â€Å"Slowing down,† â€Å"memorizing,† and â€Å"savoring passages† are steps in this beneficial process. No matter ones level of education, reading comprehension is an invaluable tool for success in life. Once a reader understands what reading comprehension is, he can assess his level of comprehension, and then take one or more of a large number of steps to increase his ability. This, in turn, will help him be able to make sense of the world around him, and thus, put himself in a better position to succeed with whatever he does. References Elish-Piper, L. (2010). Understanding reading comprehension: Information and ideas for parents about reading comprehension. Illinois Reading Council Journal, 38 (3). 49-52. Gambrell, L. B. , Morrow, L. M. , Pressley, M. (2007). Best practices in literacy instruction. New York, NY: Guilford Press. Moskowitz, J. H. Stephens, M. (2004). Comparing learning outcomes: International assessments and education policy. London: RoutledgeFalmer. Newkirk, T. (2010, March). The case for slow reading. Educational Leadership, 67 (6). 6. Woolley, G. (2010, June). Developing reading comprehension: Combining visual and verbal cognitive processes. Australian Journal of Language Literacy, 33 (2). 108-125.

Business Report On Marketing Intelligence

Business Report On Marketing Intelligence Market research helps the organization to bring the data which make sense of the organizational performance. Moreover, the successful marketer has focused on the market research to bring the information which is applied in the marketing activities. Therefore, the organization become becomes stable when the marketing activities are successful (Kumar, 2010).. However, the competitive advantage is increased due to the successful inauguration of the marketing plan. For an example, the Proctor Gamble is operating huge market research to strengthen the marketing activities which brought the larger market share. Through this paper the key concepts of marketing research will be merged with the different marketing activities. 1. Requirement One 1.1 Stages of Purchase Decision Making Process Here the purchase decision making process is directly concerned with the final consumer purchase decision making process and the consumer purchase decision is differs in the particular products to products. For example, the buying behavior of toothpaste is different from i-pod. However, the purchase decision process has five stages which are reflected in the following figure one. http://www.seo.com/wp-content/uploads/2012/01/Consumer-Research-Process1.png Figure One: Purchase Decision Stage, Source: Jeannet and Hennessey, (2011) This figure is suggesting that, consumers go through all of the stages when they need to purchase (Jeannet and Hennessey, 2011). For an example, when a customer need to purchase a Mobile phone, he/she needs to have need awareness, then move to the information search in the mobile market, then make evaluation between alternatives, then make purchase, finally he/she express the post purchase behavior which reflect the positive or negative feedback. 1.2 Theories of Buyer Behavior in Terms of Individual and Market The buying behavior of the consumers differs in the different market and for that reason exper developed different theories of consumer buying behavior. According to Czinkota and Ronkainen, (2012), there are four theories of the buying behavior which is listed in the following. Complex Buying Behavior: In this situation, consumers have higher involvement in the expensive, risky, purchased infrequently, and highly self-expressive product. Dissonance Reducing Buying Behavior: Highly involvement but seeks little difference between brands. Habitual Buying Behavior: Low involvement of consumers but little brand differences. Variety-Seeking Buying Behavior: Have low consumer involvement but brand difference is significance. 1.3 Factors Affecting Buyer Behavior In the modern market, consumers need to make different buying decision in different condition which is affected by the different factors. However, consumer purchase decision is affected by the culture, society, personality, and psychology. This is listed in the following figure. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLRd4jCS5-6lrK0ohLSq7NNjC8gwlG9t6LOH9qIWxzIKcTZzfGleG_pANYdHJkCHup_dZffp1DMW29dE3Hi5EJ8t2GlyIC6e9ZmhddEKcd1VaW8j54BESponVDxNY_Y8OBm6oF0uvCTqo/s1600/chart+1.jpg Figure Two: Factors affecting consumer buying behavior. Source: Craig and Douglas, (2009) Cultural: Human behavior is controlled by the culture that is followed by the people and this culture affects purchasing decision. Social: The social structure influences the purchasing behavior of the consumers. Personal: The personal characteristics influence the purchasing decision of the consumers. Psychological: The psychological factors influence the purchasing behavior of consumer like motivation toward purchasing. 1.4 Relationship among Brand Loyalty, Corporate Image, and Repeat Purchasing The brand loyalty, corporate image, and repeat purchasing have strong impact on the competitive advantage of a firm in the highly competitive market. The brand loyalty creates customer loyalty which is resulted the repeat purchasing of the customer Douglas and Craig, (2009). However, the brand loyalty, corporate image, service, price and service quality leads to increase the loyal customer and those loyal customer is the asset of a firm who enhance the brand loyalty and corporate image. The brand loyalty will authentic when the customers have true attitude to make the repeat purchasing. For example, the Pepsi is considered as the true brand loyalties which have the corporate image in the competitive market. 2. Requirement Two 2.1 Types of Market Research Techniques Generally, the market research or the marketing research is designed to collect information to implement in the marketing activities of the firm. Normally, the market research has the two techniques which are listed in the following. Primary Research: The primary research has two ways which is Qualitative and Quantitative research. In qualitative research the research can be designed through the open-ended question and focus groups. However this research technique is used to gather the descriptive information (Dodd, 2008). On the other hand, the quantitative research gathers numerical information to analyze the marketing techniques. The quantitative techniques are done through the surveys. Secondary Research: The secondary research gathers information on the topic which is already published. The secondary research information is gathered from the different institution like trade associations, chamber of commerce, universities, media like newspaper, magazines etc (Dodd, 2008).. 2.2 Source of Secondary Data The secondary data is collected from the different sources which are already published. The secondary research information is already exists. For that reason, the primary data collection is not needed and the secondary information can be gathered from the libraries, public information centre, books, business publication, magazines, newspapers, trade associations, NGOs, banks, real states, insurance companies, wholesalers, manufacturer, regional organsiation, media representatives and many others (Dodd, 2008).. 2.3 Validity and Reliability of Market Research Findings Every research does not require the high level elaboration of study. But, the marketing research needs to conduct the minimum level of study which makes the actual result of the study. The small and informal research background may bring the irrelevant or wrong result (Craig and Douglas, 2009). However, the research validity comes from the data gathering techniques, ethical consideration, and the claims that are done through during the preparation of the research. The research validity may influence greater techniques which mentioned the similarities of other research and opinions. Most of the cases the samples are too small which leads to the poor reliability of the research findings. 2.4 Preparing Marketing Research Plan The marketing research plan is designed to bring the information to implement the current marketing activities. For an example, the market research plan for the Proctor Gamble (PG) has developed to bring out the information of 4.2 billions of customer perception. However, PG has developed the marketing research to justify the brand equity in the market to provide the competitive advantage (Ahmed et al., 2010). For that reason, the company started to cater the consumer to find out the appropriate result and the company has spent tremendous amount of money, effort to bring the innovation. PG knows that, the consumers know about the products which are delivered for the development of the marketing research techniques. PG has successfully handled the market research which brought the appropriate result to determine the marketing result. Now, PG believes that was the only reason why the company is placed in the worlds top one of the brands. 3. Requirement Three 3.1 Market Size Trends within the Market The market size is calculated by the total volume or value of sales in the market and the total volume is calculated through the number of units sold and the amount spent by the customer to have the costs of goods sold. To illustrate this an example of UK book market can be considered, the UK book market is healthy and dynamic market which saw that the market size is upward. In this market, the consumers are the main driver and the publishers need to promote the new writers books rather the old writers (Ahmed et al., 2010). Because, the old writer already captured the market and new writers can expand the market which increase the market size. However, the book market size is also expanding due to non-fiction growth of the products and services which helps to expand the market size. 3.2 Competitor Analysis of Tesco Tesco is the biggest supermarket chain in the UK. The most significant issue is that, the UK supermarket and food retail market is considered as heavily consolidated. In the supermarket chain, the top five supermarket chain has the major market share which is minimum more than five and these companies are Tesco, Asda, Sainsburys, Wm. Morrison, and Somerfield. These five companies have more than 80 percent of the total market share in the UK. However, the competition between these companies is intense and dynamic (Henry, 2011). However, the competition is begins with plan which is set to position in the market, Tesco considers Asda and Wm Morrison low price group who has the strong market influence in the market and Asda is the second largest UKs supermarket chain. Whereas, the Sainsburys and Somerfield are considered as the smaller competitors, which have focus on the higher price. Tesco is the largest supermarket chain and consider all the competitors to set the marketing activities in the market to increase the sales of the product. In the UK supermarket chain, Tesco is holding the 30 percent market share and Asda and Sainsburys has the second and third position which belongs 16 and 17 percent market share respectably (Bagozzi Foxall, 2009). However, the Morrison holding the fourth position which has the 11 percent market shares with the acquisition of the Safeway. The competitor Somerfield has the 6 percent market share for the fifth position. 3.3 Opportunities and Threats for Asda Asda is a second largest supermarket of UKs supermarket chain, which have currently booming position in the supermarket chain. However, the company was taken over by the USAs biggest brand Wal-Mart. Though, it has been taken over by the Wal-Mart, the brand name didnt change and the old brand name successfully promoted by the Wal-Mart which is completely efficient strategic decision (Bagozzi Foxall, 2009). This strategy has brought some opportunities for Asda, as well as threats. This is relevant in all business practice that, the threats is existed in line with the opportunities. So the opportunities and threats need to identify to attempt for the best alternative action in the market. In the following the opportunities and threats is identified (Lewis and Slack, 2003). Opportunities Threats Sufficient Shareholder More brands but lower selling of high brand products. Currently second largest supermarket chain in UK Asda cannot be compared with TESCO(first biggest supermarket chain) Provides best value rather money to the retailer Focus on selling of Asdas product rather the big brand like Nestle, Cadbury, Proctor and Gamble, Unilever. Having high profit margin Less stores compared to the competitors Efficient procurement system Focus on great profit Table: Opportunities and Threats of Asda. 4. Requirement Four 4.1 Techniques to Assess Customer Response The assessment of the customer response is fully depends on the activities of the firms performance in the firms activity sector. Moreover, the techniques of the customer response are highly developed on the assessment and measurement of the financial planning in which the customer survey is considered as the best way to assess the customer response Doyle, P. (2008). Besides, the customer survey, an organization can assess the different yardsticks which are described in the following part of the paper. Productive Performance Indicator: The productivity of the organization will be increased when the customer response is developed. Because, the sales of the product is increased and the demand for the product also increased in line with the sales. Then, a company try to increase the productivity is increased. Then the organization can easily trace the customer responses. Financial Performance: when the customer response is positive the financial performance is upward. Because, the increased sales contribute to increase the profit margin which make the company profitable. The positive performance brings the customer response. Quality Performance: if the organization offers the better products in the market the customer try to take the full responsibility which increases the product sales. The quality performance is able when the continuous selling is running. Response Cycle Time: The customer who intends to response with the product quality then the repeat purchase increase. The sales volume represent whether the customer making the repeat purchase. This indicates the customer response of the organization. 4.2 Customer Satisfaction Survey To assess the customer satisfaction the direct survey is continued which has logical collaboration of the abandon item. But, most of the cases the survey questions do not matched with the customer satisfaction level and the perceived customer value are highly merged with customer experience (Catherine, 2011). Here, the questionnaire for customer survey is as follows. What is your gender? Which range indicates your age? How long the products are used? Which product and services is preferred by the organization to serve you. How frequent the purchasing of the products needs. The rating of the overall satisfaction level to customer level. Will you recommend to your friend and family to buy from this product. The brand attributes need to be argued or not? Rating the companys product. Which logo customer beliefs to make brand relation? How satisfied you overall with the products attributes? Is the firm is able to support your problems? If the product dont be able how the staff are offer to serve recent problems? How efficient the customer service system of the organization. This question is designed with the options which have the logical structure of the satisfied, strongly satisfied, not satisfied, and neutral. This survey result will help to find out the actual result of the survey. 4.3 Review of the Survey The survey questionnaire brings the data of specific problems and weaknesses of the organization. The term customer satisfaction will be measured when the result of the survey report will be submitted. Moreover, the actual results will carry the recent information which is carried by the research objectives (Catherine, 2011). Customer satisfaction will be brought when the result of the survey will be positive. However, the results may positive or negative both is expected. When the result will be positive the company will try to maximize the service components and features. On the other hand, if the result is negative the organization may take action to make the product development with the special feature comparing the competitors. The customer service provides the special features of the recommendation which develop the marketing activities. Training Plan The training session for the 10 mid level manage will be focused on the key procedures of the market research techniques. The market research techniques is designed to develop the authentic collaboration with the different techniques of research, how to bring the actual result, how to response with the negative result. This system will be enhanced when the research is designed to develop the specific actions of the research techniques. The ten midlevel manager will able to carry out the research of the organization. Conclusion In brief, the high level of value adds the high level of the organizations performance. The customer service is designed to provide the actual results which are demonstrated the individual customers (Bagozzi Foxall, 2009). However, the firms need to focus on the after sale service to bring the customer response which bring the brand equity in line with the corporate image. So, the research and development is the necessary part to know whether the customer is satisfied or not. Finally, the satisfied customer bring the huge benefit for the organization in long run with profitability and growth.